Questions, Answered.

Named after Occam's Razor (pronounced AH-kum) — the principle that the simplest solution is usually the right one. Business planning doesn't need to be complicated. We've distilled it to what actually matters: your goals, your finances, your path forward. Whether that means seeing where the business you run today stands or forecasting where it goes next — no unnecessary complexity.

Start with the free business diagnostic. Upload however you track your finances and we walk them from sales all the way down to after-tax cash in hand, scoring every line against your industry. Then the strategic review ranks what to fix by how much cash each move would actually free up — with the reasoning, the modeled impact, and a step-by-step plan behind each one. The million things become a short list.

Use forecasting. Start from wherever you are — upload your current finances, enter them by hand, or start from a blank page — then set where you want to land in 24 months and draw the path between the two. Revenue, costs, capital and taxes are modeled every month along the way, and measured against what your household needs, so you see what the move does to your cash before you commit to it.

No. The personal audit and the business diagnostic are free and come first. From there, forecasting and strategic review are two tools on the same numbers, and every paid plan includes both — there's no bundle to choose and no second purchase to make.

Not at all — that's the whole point. We abstract the complexity and provide educational guidance throughout. Every financial term includes a simple explanation. You don't need to understand tax brackets or financial formulas — we handle that for you. Just input your information, and we'll guide you through the rest.

We start with the most advanced models on the market, then layer on proprietary strategy and research documentation written by a team with a decade of banking, private equity, and financial advisory experience. Your live data is structured so the AI always has the right context — whether you're running an action plan, asking a question about your results, or researching pricing. The result is responses that are grounded in your actual numbers and informed by real operational expertise, not generic advice.

Then work with one here. Advisory ($499/month) assigns you an expert who works inside your account on your real numbers and answers your questions in writing within 24 hours — no hourly billing, no re-explaining your business every time. If you want the work done with you rather than reviewed after, Partner (from $1,999/month) adds a dedicated advisor in a live working session every week, and your statements and model built and maintained for you — arranged with us directly. Prefer not to commit? Book a session on any paid plan: $99 for 30 minutes, $198 for an hour. You can also export your financial statements and share them directly with any outside advisor. Between the AI agents for quick, data-rich answers and an expert for the judgment calls, you get both.

Yes. Free isn't a trial — it's a permanent tier. You get the personal audit and the full business diagnostic, plus one forecast and one strategy to try. The deep dives, the in-depth assessment, finished projections and every strategy are reserved for paid plans. Upgrade when you're ready — every step preserves your data.

We offer a 7-day money-back guarantee on your first subscription — either paid plan, monthly or annual. Email us within 7 days of that first payment and we'll refund you in full, no questions asked.

Credits pay for our AI. They read your live data in context — whether you're researching an assumption in a forecast or running a strategy — and explain the numbers in plain English. A question costs 1 credit; an end-to-end, done-for-you proposal costs more, because it is hours of modeling and review. Solo includes 1,000 credits a month; Advisory and Partner include 5,000. Top up anytime with the AI Credits add-on — $10 for 50.

Every tool is open to all industries.

Yes. Your financial data is encrypted in transit and at rest. We never ask for account numbers, Social Security numbers, or banking credentials — just amounts and categories. We never sell your financial data or use it for advertising. With your permission, ad partners can measure sign-ups from our ads. You can delete your data and account at any time. For details, see our Privacy Policy.