Why "Occam’s Model"? (Or: Complexity is the enemy of execution.)

(If you’re short on time, just read the highlights)

People often ask me about the name.

"Occam's Model" comes from the problem-solving principle known as Occam's Razor (Lex Parsimoniae). Attributed to the 14th-century friar William of Ockham, the principle essentially states: "Entities should not be multiplied beyond necessity."

In plain English? The simplest explanation is usually the right one.

I studied Physics and Math in college before I went into Finance. On paper, those look like opposite worlds. Physics is about the fundamental laws of the universe; Finance is about money and markets.

But to me, they have always been the same. They are both about modeling reality.

In physics, if you are staring at an equation that takes up three chalkboards and requires forty different variables to solve, there is a very good chance you are wrong. Nature is surprisingly elegant. The truth is usually simple.

Business is the exact same way. But somewhere along the line, we convinced ourselves that "business planning" had to be complicated to be real.

The Illusion of Complexity

When I worked in investment banking and private equity, I saw pitch decks that were masterpieces of "business theater."

They had 40 pages of market analysis. They had 5-year revenue projections broken down by week. They had complex hiring matrices and synergy adjustments.

But when we sat down to actually evaluate those businesses, we didn't care about the 37th page of the appendix. We stripped it all away. We looked for the pulse.

• What does it cost to make?
• What can you sell it for?
• How many people want it?

Complexity is often a hiding place. If you can't explain how your business makes money on the back of a napkin, you don't have a business model; you have a hope.

The Solopreneur’s Trap

This is where I see so many aspiring entrepreneurs get stuck.

They have a great idea. But when they sit down to "plan," they feel like they need to act like a Fortune 500 company. They download the massive templates. They worry about their 3-year growth strategy before they’ve sold a single unit. They try to account for every possible variable.

And then they get paralyzed.

They look at the mountain of variables and think, "I can't possibly figure this out." So they don't. They either stay in their jobs, or they launch without a plan at all.

The Physics of Profitability

I built Occam’s Model to bring the "Razor" to financial planning.

We strip away the entities that "multiply beyond necessity." We don't ask you to forecast your marketing spend for November 2027. We don't ask you to build a complex balance sheet that balances to the penny.

We focus on the few input variables that actually determine your survival.

I combine a physicist’s love for simplicity with an investor’s focus on profitability.

• The Physicist in me wants to know: What is the minimum effective dose? What is the simplest equation that describes your financial reality?
• The Investor in me wants to know: Does this actually make money? After taxes, after expenses, does this model support your life?

Simplicity is confidence

When you use the tool, it might feel surprisingly simple. You input your expenses. You input your tax status. You input your pricing and capacity.

That simplicity is intentional.

Complexity is fragile. Simple systems are robust.

If you are planning your escape from the corporate world, you don't need a 40-page document that you’ll never look at again. You need a simple, unbreakable equation that proves - to yourself and your bank account - that your freedom is mathematically possible.

That’s why it’s called Occam’s Model. Because the simplest path to freedom is usually the right one.